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5 Ways Cross-Through Disrupts the Sales Profession



Here are five ways in which Cross-Through is reshaping the sales profession:

(1) Cross-Through focuses on how sales occur, not on tactics. It shifts the emphasis from the outdated "numbers game" mentality of simply increasing sales activity to understanding the drivers and barriers that influence results. This approach identifies the factors that genuinely impact sales success.

(2) Cross-Through is inspired by science. Unlike other sales methods, Cross-Through is grounded in scientific principles, drawing from behavioral psychology and empirical research. This sharply contrasts with old-school sales models, which often lack empirical support and rely on anecdotal experiences rather than proven methodologies.

(3) Cross-Through emphasizes effective messages and skills. It prioritizes the performance of communication, ensuring that messages resonate with buyers. Unlike traditional methods that often rely on generic "value propositions," Cross-Through promotes more effective communication strategies for direct sellers, e-commerce platforms, and retailers.

(4) Cross-Through builds buyer interest. Rather than pushing products or services, Cross-Through focuses on cultivating buyer interest and addressing their motivations. This contrasts with traditional sales approaches that often prioritize pushing the sale, regardless of buyer readiness or interest.

(5) Cross-Through shifts attention from selling to creating demand. Cross-Through responds to the limitations of conventional selling efforts by emphasizing a contrasting approach: creating demand for a seller’s product or service. Instead of merely pushing products, Cross-Through prioritizes understanding buyer motivations, leading to more effective sales strategies and outcomes.


These are among many points that explain how Cross-Through is disrupting traditional sales practices. If Cross-Through makes sense to you, put it to work in your business. Learn more at Cross-Through.com. And, while there, learn about the Cross-Through course. It will guide you to achieving greater sales for your business. 

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Copyright © 2024 Steven Robert Young

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