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Are you in the dark about how to improve sales?

Get clear in 3 steps

Step 1

Shift from selling to creating demand

Sales efforts often push buyers away. Instead, make your product or service something they actively seek.

Learn how to create demand.

Step 2

Build buyer interest

Create demand the way sales actually develop.

ENGAGEMENT

Cross-through engagement to achieve interest; without it, you have no prospective customers.

FAVOR

​Gain favor (‘like and trust’). Without it, you lose sales.

VALUE

Stand out against competition to be perceived as offering value.

BENEFIT

Be perceived as offering benefit. Benefit is the #1 motivator for sales.

Want to know more? When you engage, you've effectively cut through the noise and distractions to grab the prospect's attention. Without engagement, you've lost before you've even begun

What to know more? Favor establishes an emotional connection, moving prospects from interest to preference. People buy from those they like and trust, and this connection is required for turning attention into demand.

What to know more? Without a clear perception of value, the conversation ends. Buyers need rational justification to proceed. Your offer must be seen as worth their investment, or the sale is lost.

What to know more? Perception of benefit is the strongest motivator for sales. It’s the buyer’s belief that purchasing offers more than just value—it fulfills their personal expectations and hopes. This compels prospective buyers to become customers or clients.

 

Learn how to build buyer interest.

Step 3

Cross-Through 4 points to build buyer interest and create demand

This is where sales are won or lost, so turn interest into action.

AWARENESS

 

This is the starting point for building buyer interest and creating demand. No matter how you attempt to create presence in the market, your efforts must cross-through awareness to achieve engagement. Only when potential buyers are aware of your offer can they consider engaging with it.

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ALIGNMENT

 

After establishing awareness, you must align your offer with the audience's perceptions. This involves cross-through to gain trust and likeability. By ensuring that your message resonates emotionally, you increase the likelihood of buyers feeling positively towards your offer.

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RESOLUTION

 

Addressing potential objections is crucial for sustaining buyer interest. This step must cross-through to reinforce confidence to buy. By proactively resolving concerns, you strengthen the perceived value of your offer and encourage prospective buyers to remain engaged.

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DECISION

 

Finally, effectively communicating the benefits of your offer leads buyers to act. This element must cross-through to motivate action. When buyers clearly understand how your offer benefits them, they are more likely to move from interest to commitment.

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Does Cross-Through make sense to you? If not, click the "Let's Chat" button (lower right) and submit your question.

Answers

Get Answers

Cross-Through IS how you'll grow your sales. So, if you're confused, it's worth your effort to get answers.

What is CT?

 

Cross-Through is an innovative strategy grounded in evidence from cognitive science, behavioral psychology, and systems theory. These fields consistently support the idea that outcomes are influenced by intermediary factors between action and result. Studies show that elements such as intention, alignment, and external conditions (drivers) directly impact the success of an action. Cross-Through leverages this data to ensure that actions are strategically aligned with the drivers necessary for success.

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Why is CT Trending?

 

Cross-Through introduces a groundbreaking way to understand success by addressing a fundamental flaw in the traditional action-result model, which overlooks the critical middle component—"drivers"—that determine whether actions succeed or fail. Cross-Through identifies and optimizes these drivers to ensure actions achieve the desired results. Originally developed as a sales growth solution, CT actually has far-reaching applications across many fields, wherever action must yield a targeted result.

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Who is CT for?

 

Cross-Through is for anyone focused on achieving better results in sales. Whether you're a salesperson, sales manager, or business leader, this strategy equips you with the tools to optimize the drivers of your actions. If you're interested in improving sales outcomes, Cross-Through will give you a superior framework for consistently converting effort into success.

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Does Cross-Through make sense to you? If not, click the "Let's Chat" button (lower right) and submit your question.

 

Ready to grow sales with your Cross-Through strategy?

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